News

Affle buys AdColony's ad tech assets from Digital Turbine

Affle is acquiring AdColony's ad technology assets from Digital Turbine, adding mobile ad inventory and technology to its platform.

Digital Turbine→AdColony→Affle

AcquisitionApp · AcquisitionGlobalAffleDigital Turbine4 months ago

Affle to acquire AdColony assets from DT for $4.7 million

AcquisitionGlobalAffle4 months ago

Affle To Acquire YouAppi, A Global Gaming Focused Programmatic Mobile App Marketing Platform

Affle (India) Limited through its subsidiaries (“Affle”), announced the signing of definitive agreements to acquire 100% ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of USA, Israel and Japan. “We are […]

AcquisitionGlobalAffleMobile App3 years ago

Affle acquires youAppi, a global gaming-focused mobile app marketing platform

AcquisitionGlobalAffleMobile App3 years ago

Affle completed its acquisition of Jampp, a programmatic mobile marketing company founded in Argentina in 2013, on July 1, 2021. Affle called it its biggest acquisition to date.

Affle→Jampp

AcquisitionApp · AcquisitionArgentinaAffleJampp5 years ago

Affle to Acquire Jampp, A Leading Global Programmatic Marketing Company

Affle (India) Limited through its subsidiaries (“Affle”), announced that it has approved 100% acquisition of Jampp, a leading programmatic mobile marketing company. Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite Jampp’s […]

AcquisitionGlobalAffleJampp5 years ago

Affle Buys Mobile DSP Jampp As Market Volatility Spurs Even More Mobile Ad Tech M&A

Mobile demand-side platform Jampp was acquired by Affle on Wednesday. It’s a mobile marketing company with a presence in India and Singapore. There’s nothing like a little uncertainty (ahem, Apple) to spark M&A. The mobile advertising industry has been experiencing a massive wave of consolidation in the wake of privacy-related platform changes. Since February, AppLovin […]

AcquisitionGlobalAffleJampp5 years ago

Affle Announces the Global Launch of Appnext OOBE Platform Powered by the Acquisition of DiscoverTech

Affle (India) Limited through its subsidiaries (“Affle”), announced the global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel). OOBE introduces a major consumer touchpoint in the mobile device lifecycle – dynamic app discovery at initial boot or reset of a […]

Affle→DiscoverTech

LaunchedApp · AcquisitionGlobalAffleAppnext6 years ago

Affle to Acquire Appnext to Strengthen the Mobile App Recommendation Platform Globally

Appnext, the largest on-device and in-app mobile discovery platform, announced it had entered into definitive agreements to be acquired by Affle (India) Limited through its subsidiaries (“Affle”). Appnext’s app discovery and recommendation platform enables top mobile handset manufacturers (OEMs) and apps developers to deliver personalized app recommendations to mobile users globally. Appnext blends app recommendations […]

Affle→Appnext

AcquisitionApp · AcquisitionGlobalAffleMobile AppAppnext6 years ago

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe

Affle to Acquire Mediasmart, a Mobile Programmatic and Proximity Marketing Company in Europe Affle (India) Limited, the leading consumer intelligence technology company, today announced the signing of a definitive agreement to acquire Spain headquartered Mediasmart, a self-serve mobile programmatic and proximity marketing platform. Mediasmart provides advertisers, trading desks and agencies an integrated mobile advertising platform […]

Affle→Mediasmart

AcquisitionApp · AcquisitionGlobalAffleMediasmart7 years ago