News

BeReal launches ads in the UK and EMEA

LaunchedUnited KingdomBeReal4 weeks ago

BeReal launches RealCard ad format with Crédit Agricole as first advertiser

BeReal introduced RealCard, a premium ad format, with Crédit Agricole as the launch advertiser buying into it.

Crédit Agricole→BeReal

UpdateSocial · Inventory integrationGlobalBeReal2 months ago

Nielsen-Studie: Social-Media-Plattform BeReal mit höchster Werbeerinnerung

UpdateGlobalBeReal6 months ago

Social-Media-App: BeReal launcht Werbeplattform in Deutschland

LaunchedGermanyBeReal1 year ago

BeReal launcht Werbe-Plattform in Deutschland.

LaunchedGermanyBeReal1 year ago

BeReal Competes With TikTok, Launches Ads 04/11/2025

LaunchedGlobalBeReal1 year ago

BeReal launches its ad business in the U.S. just as others pull back

In a cautious market, BeReal asks marketers to take a leap.

LaunchedGlobalBeReal1 year ago

With TikTok’s future uncertain, BeReal is latest tech player to introduce ads

LaunchedGlobalBeReal1 year ago

BeReal launches US advertising platform led by former TikTok exec

LaunchedUnited StatesBeReal1 year ago

BeReal, which says it has 40M monthly users, is rolling out ads in the US

It’s time for BeReal to get real — it’s difficult to turn a profit on a social photo-sharing app without selling ads or memberships. Now, after its €500 million exit to French mobile publisher Voodoo, BeReal is rolling out advertising in the U.S. Its initial products include in-feed ads in the app’s same dual-camera post […]

LaunchedUnited StatesBeReal1 year ago

BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

On today’s news digest: BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table BeReal, the Paris-based photo sharing app which promotes authenticity on the platform, has been acquired by French video game maker, […]

AcquisitionGlobalBeRealParamount+2 years ago

Marketers reconsider BeReal as it launches its first global brand marketing campaign

BeReal launches its first global campaign, hoping to drum up buzz with users. Now, marketers are reconsidering the app.

CampaignGlobalBeReal3 years ago

Can BeReal Be The Real Thing?; Simpli.fi Acquires Bidtellect

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s Get Real Last year, BeReal was flying high on organic growth. Apple named it “App of the Year,” a coveted title, because the prize is sweet, sweet App Store homepage visibility. But can BeReal keep the magic alive long enough to, uhhh […]

simpli.fi→Bidtellect

AcquisitionProgrammatic · AcquisitionGlobalBeRealsimpli.fiBidtellect4 years ago

BeReal still has potential for advertisers, but its hype period is well and truly over

It’s still far too early to write the app off completely, but it is clear that marketers are wanting something more from the app to stick around.

UpdateGlobalBeReal4 years ago

BeReal is challenged to keep marketers’ attention without robust advertising offerings

UpdateGlobalBeReal4 years ago

BeReal reportedly considers paid features in lieu of advertisements

The viral photo-sharing app BeReal has accomplished something incredible, quickly racking up 15 million users in a super saturated social market. It’s so popular that Instagram, TikTok and Snapchat have all released new features that capitalize on what makes BeReal shine: its front-and-back camera set-up and its anti-addictive, once-per-day posting gimmick. But BeReal is only […]

UpdateGlobalBeReal4 years ago