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Epsilon Retail Media Unveils AI-Driven Identity Solution: Jaclyn Nix

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, […]

LaunchedGlobalFavicon of Epsilon Retail MediaEpsilon Retail Media

Epsilon rebranded the platform, previously known as CitrusAd, powered by Epsilon, as Epsilon Retail Media.

RenamedGlobalFavicon of Epsilon Retail MediaEpsilon Retail MediaFavicon of EpsilonEpsilon

Publicis Groupe acquired CitrusAd, which it said would act as a standalone business within Epsilon. CitrusAd provided its technology to more than 70 major retailers, with over 4,000 brands using its self-serve platform.

Publicis GroupeCitrusAd

AcquisitionCommerce · AcquisitionGlobalFavicon of Epsilon Retail MediaEpsilon Retail MediaFavicon of EpsilonEpsilon

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