Epsilon rebranded the platform, previously known as CitrusAd, powered by Epsilon, as Epsilon Retail Media.

Epsilon Retail Media Unveils AI-Driven Identity Solution: Jaclyn Nix

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, […]

LaunchedGlobalEpsilon Retail Media3 years ago

Publicis Groupe acquired CitrusAd, which it said would act as a standalone business within Epsilon. CitrusAd provided its technology to more than 70 major retailers, with over 4,000 brands using its self-serve platform.

Publicis Groupe→CitrusAd

AcquisitionCommerce · AcquisitionGlobalEpsilon Retail Media5 years ago