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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
8 events for DISH Media
Open DISH MediaDISH Media Unveils AdvantEdge™, A Game-Changer in Unified, Data Driven TV Advertising
New approach simplifies audience targeting with real-time buying, first-party data and seamless cross-platform performance DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, launched AdvantEdge™ a next-gen, holistic advertising solution unifying how brands reach their audiences across linear and connected TV (CTV). Built on verified, anonymized first-party data, AdvantEdge™ delivers advertisers highly […]
DISH Media Expands Addressable TV Advertising Footprint Through Exclusive Collaboration with Philo
This latest industry-first partnership adds more than 1 million new addressable households, accessible exclusively via DISH Media DISH Media, leaders in impression-based TV advertising, announced an exclusive partnership with Philo, the television streaming service, marking a transformative moment in the advertising landscape. Through this collaboration, DISH Media expands its addressable footprint, offering advertisers access to […]
United StatesDISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV
DISH Media leans in on a data-driven approach in its latest collaboration with PubMatic, giving advertisers more optimization and better control of ad spend PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with DISH Media (NASDAQ: SATS) that allows SLING TV to tap into PubMatic’s supply path […]
DISH MediaPubMaticadvertisers
DISH Media Brings Linear TV to the Digital Ad Marketplace with DISH Connected
DISH Connected™ blends Connected TV (CTV) and linear addressable TV advertising in an important step forward for programmatic advertising. Advertisers can now complement their CTV buys on SLING TV with access to premium DISH TV inventory. DISH Media, leaders in impression-based TV advertising, launched DISH Connected, a first-of-its-kind solution that allows DISH TV’s live linear […]
DISH Media Partners with SeaChange and Beachfront to Launch National Linear Programmatic
First-of-its-Kind Real-Time Ad Sales Optimization Providing advertisers flexible ad-buying across 7+ million households Viant is the first Demand-side Platform (DSP) to utilize this new technology DISH Media announced a first-of-its-kind solution enabling advertisers to access premium linear TV inventory through a real-time, programmatic buying model. The solution, National Linear Programmatic (NLP), will work across DISH TV’s 7+ million households nationwide. NLP is […]
DISH MediaSeaChangeBeachfrontAdvertisers
DISH Media Partners With Verizon Media to Automate Addressable Advertising
Verizon Media expands omnichannel footprint in its DSP, further connects linear and digital buying for advertisers Verizon Media is expanding its omnichannel programmatic platform , announcing an advanced TV partnership with DISH Media in which Verizon Media’s demand-side platform (DSP) will provide automated access to DISH’s household addressable ad inventory. The deal enables advertisers to […]
DISH MediaVerizon Media
DISH Media Is Betting That COVID-19 Will Push Marketers Toward Measurable TV Advertising
Now that advertisers have triaged their media plans to accommodate consumers sheltering in place, head of DISH Media Sales Kevin Arrix is thinking about which of those changes will be long term. He bets the pandemic will push more marketers into measurable TV media. “Advertisers are going to use data and technology to make sure […]
DISH Media Sales Initiates Industry’s First Programmatic Impression-by-Impression Linear TV Marketplace
Platform allows targeted, addressable inventory to be purchased utilizing real-time bidding technology DISH’s proprietary supply-side platform seamlessly integrates linear TV ad inventory into digital advertising ecosystem DISH beta testing its marketplace with three initial demand-side platforms: DataXu, Rocket Fuel and TubeMogul NEW YORK – DISH Media Sales turned on the pay-TV industry’s first impression-by-impression programmatic […]
DISH MediaDataXuAdvertisers
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