News

DPG Media adds Brand Metrics brand-lift measurement to Ad Manager

Advertisers buying through DPG Media's self-serve Ad Manager platform can now measure brand lift using embedded Brand Metrics technology.

Brand Metrics→DPG Media Advertising

LaunchedMeasurement · Measurement integrationGlobalDPG Media11 months ago

Starting the New Year with a CTV Game-Changer: DPG Media x Brand Metrics

DPG Media and Brand Metrics are proud to announce the launch of a breakthrough in the measurement of CTV advertising for DPG Media’s leading streaming platform, VTM GO. The new solution allows advertisers on VTM GO to measure the brand lift […]

CampaignGlobalDPG Media2 years ago

How DPG Media Built Its Own (Mostly) Google-Free Ad Platform

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence […]

UpdateGlobalDPG MediaGoogle Ads2 years ago

Leading Publisher DPG Media Adopts Xandr Ad Server

UK: DPG Media, a leading publisher in the Netherlands, has today announced that they have chosen to partner with Xandr, AT&T’s advanced advertising company, as their ad server platform of record. From 1st October, DPG Media will make their publisher business available on Xandr Monetize, Xandr’s ad server, alongside the existing DPG Media magazine business (previously Sanoma […]

DPG Media→Xandr

UpdateProgrammatic · Auction infrastructureNetherlandsDPG MediaMicrosoft Monetize6 years ago