News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
31 events for Experian
Open ExperianExperian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]
Experian and BBH London score with World Cup campaign
Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]
LightBoxTV & Experian Partner to Power Smarter TV Advertising
LightBoxTV today (2nd September, 2025), announced a major strategic integration with Experian, a global data and technology company, bringing powerful new audience intelligence into the heart of TV media planning. This partnership brings Experian’s powerful insights, expertise, and demographic, lifestyle, and […]
United KingdomExperian Launches Its First-Ever Third-Party Data Marketplace
The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a data […]
Experianthird-party data vendorsadvertisers
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]
Experian Buys Audigent (Guess Ad Tech M&A Really Is Back)
Cyber Monday may be done, but the ad tech deal-making just won’t quit. On Wednesday, Experian joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor. Terms of the deal were not disclosed. It’s been a busy few months in the ad tech sector. The Audigent deal follows […]
InfoSum and Experian launch groundbreaking innovation that enables automotive advertisers to improve audience strategy
New solution gives auto brands the ability to enrich and extend their own first-party data, helping them to better connect and engage with the right buyer at the right moment InfoSum, the world’s leading data collaboration platform, and Experian, the world’s leading global information services company, announced an impactful solution that enables automotive brands to […]
ExperianInfoSum
BrazilCadent and Experian Expand CTV Collaboration to Include Automotive Data
Collaboration will bring data-driven CTV to the automotive industry to deliver campaigns to targeted audiences across screens with unmatched efficiency. Cadent, the largest independent platform for advanced TV advertising, and Experian, the world’s leading global information services company, have expanded their data collaboration to include Experian’s automotive insights, creating a solution to identify, activate, and […]
Experian & Yieldmo Team Up to Offer Creative-Enhanced Data Products Boosting Outcomes for Buyers
Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions […]
Experian, Yieldmo team up to offer creative-enhanced data products
Experian + Yieldmo have teamed up to create a new service called Smart, which offers creative-enhanced data products, boosting outcomes for buyers. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions are […]
Experian and Yieldmo Team Up To Offer Creative-Enhanced Data Products, Boosting Outcomes for Buyers
Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions are influenced and made with the combination of the right people, the right place, and […]
Nielsen and Experian Expand Agreement to Enhance Identity Demographics
Experian marketing data will enhance the Nielsen Identity System to bring scale and increased accuracy for digital measurement of the open web Joint effort between companies helps further audience deduplication and enhance demographic reporting across linear and digital platforms on road to Nielsen ONE Nielsen and Experian announced an expanded strategic initiative to enhance identity […]
ExperianNielsen
Talon Outdoor partners with Experian to ramp up data-led planning
Out of Home (OOH) media specialists, Talon, today announces its partnership with Experian, to enable brands and advertisers to target greater audience segments via Talon’s proprietary data management platform (DMP), Ada. Talon and Experian The partnership will enable both Experian and Talon to drive their offering with a customer-centric approach based on transparency and data […]
ExperianTalon Outdoor
Experian Acquires Tapad, a Leading Digital Identity Resolution Provider
Experian, the global information services company, announces that it has completed the acquisition of Tapad – a leading provider in digital identity resolution for marketers that helps to connect brands to consumers, primarily in the United States. Founded in 2010 and headquartered in New York, Tapad provides cross-device data, digital linking and distribution capabilities which […]
Experian Voted as Top Media Planning and Attribution Provider
Adweek’s readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek’s inaugural Readers’ Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories. “Effective media planning and measurement have become crucial components of […]
Experian A/NZ Acquires Australian Fintech Look Who’s Charging to Bolster Open Data Offering
Experian Australia & New Zealand announces its acquisition of Look Who’s Charging, the Australian fintech startup which has solved the everyday frustrating problem of unrecognised bank transactions by providing instant clarification on the merchant behind a transaction. Look Who’s Charging is integrated with a number of Australian banks, with their data available to millions of […]
Experian Marketing Services Cited as a Strong Performer in Cross-Channel Campaign Management and Enterprise Marketing Software Suites Evaluations
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing, announced it was named a Strong Performer in the Forrester Research, Inc., May 2016 reports, The Forrester WaveTM: Cross-Channel Campaign Management, Q2 2016 and The Forrester WaveTM: Enterprise Marketing Software Suites, Q2 2016. Cross-Channel Campaign Management (CCCM) The CCCM report evaluated 15 […]
Experian Launches Audience Management Platform to Make Programmatic TV a Reality Across Advertising Industry
Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks New York, N.Y. — Experian Marketing Services, the recognized leader in data-driven marketing and cloud-based marketing technology, today unveiled an audience-management platform that will change the way the advertising industry buys and measures […]
Experian Marketing Services Finds that Email Campaigns Giving Consumers Choice Deliver Improved Revenue Outcomes for Marketers
Q2 2015 Email Benchmark Report spotlights how customer centric marketing played an important role in the high response rate to a 16.1 percent growth in email volume over the last year New York, N.Y. — New research from Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, shows that email campaigns […]
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at its 2015 Client Summit in Las Vegas, Nev. The advancements released today include new addressable advertising and predictive intelligence tools both powered by Experian’s consumer database, the largest consumer database […]
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed