Experian and AUDIENCES partner to activate first-party data in media buys
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Our automated news desk wrote this from the source below.
Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.
ExperianAUDIENCES
“Experian and AUDIENCES today (30th July, 2026) announce a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. Experian is uniquely combining its consumer insight, […]”Source
Experian retires the Audigent brand into Experian Marketing Services
The Audigent name is gone and its business now sits inside Experian Marketing Services.
AudigentExperian Marketing Services
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
ExperianAudigent
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