News

Flipboard acquires Graze to add ad tech and creator monetisation

Flipboard is acquiring feed-builder Graze, bringing Graze's privacy-friendly ad technology and creator monetisation tools into Flipboard's platform.

Flipboard→Graze

AcquisitionSocial · AcquisitionGlobalFlipboard1 month ago

Flipboard Launches Publisher Interest Collectives, Expanding Advertiser Reach

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media […]

Publishers→Flipboard→Advertisers

LaunchedWeb · Inventory integrationGlobalFlipboard3 years ago

Flipboard Launches Interest Collectives for Advertisers

In Partnership with Publishers, New Program Aggregates Audiences Around Popular Interests For the first time, brands looking for alternatives to programmatic targeting can reach millions of people around specific interests using the new Interest Collectives from Flipboard, the world’s first social magazine. Starting with key verticals travel and technology, ad campaigns that run on Flipboard can […]

LaunchedGlobalFlipboard3 years ago

Flipboard shifts from programmatic display ads to selling newsletter sponsorships

By the end of Q2 2021, none of Flipboard’s curated newsletters will support banner ads, as the content aggregation platform shifts its email business to native sponsorships.

UpdateGlobalFlipboard5 years ago

Flipboard TV Rolls Out for All U.S. Users

Content-curation platform Flipboard unveiled new options for both users and brands Thursday: The rollout of Flipboard TV to everyone in the U.S., the addition of pre-roll ads and new video […]

LaunchedGlobalFlipboard6 years ago

Flipboard brings its ad-supported ‘Flipboard TV’ video service to all users

News app Flipboard is further expanding into video with Flipboard TV. The company’s curated video service first launched earlier this year as a Samsung exclusive, and is now making its way to all Flipboard users in the U.S. With today’s launch, the service will offer users access to video from hundreds of publishers, including global […]

UpdateGlobalFlipboard6 years ago

Flipboard reaches 145 million monthly users following February ad campaign

After a promotional campaign, Flipboard saw its audience and the number of publishers applying to reach that audience increase.

UpdateGlobalFlipboard8 years ago

Flipboard looks to boost native ad sales with swipe-friendly Storyboards

Flipboard, the mobile and web app that lets you aggregate, discover and read content from around the web in a magazine-style format, is unveiling its latest “native” product to court more advertising (and hence, revenue) on its platform. Today the startup is launching Storyboard, an ad unit that lets brands bring in video, photo and other multimedia assets […]

LaunchedGlobalFlipboardNative display ad10 years ago

Flipboard Will Soon Begin Selling Programmatic Mobile Ads

Flipboard is turning a new page and will begin selling programmatic display and native ads.

Flipboard→Programmatic buyers

UpdateApp · Inventory integrationGlobalFlipboard10 years ago

Flipboard Overhauls Publisher Pages With Verified Badges, ‘End Card’ Links And Ad Tech

Flipboard, the mobile and web app with some 82 million monthly active users who use the app to read content from around the web in a magazine-style layout, is today taking the wraps off a new version of its profile pages for publishers that includes new features like verified badges (a la Twitter), more monetization recirculation links (a la Taboola/Outbrain) […]

UpdateGlobalFlipboard11 years ago

Flipboard Launches A New Targeted Ads Product Based On Its Interest Graph

Flipboard today is opening up some better targeting to its advertising partners in the form of the advertising based on the interest graphs it has built for its users. Here’s an example: an advertiser that chooses to advertise with coffee topics may also have their ads shown with craft beer topics. The reason behind that, Flipboard head […]

LaunchedGlobalFlipboard11 years ago

Flipboard offers advertisers both autoplay and user-initiated video ads

Flipboard’s “first real attempt” is a new format that combines both autoplay and user-initiated video. With Cinema Loop, advertisers will be able to choose an excerpt from their existing video ads and turn it into a looping autoplay video. If a user initiates with the ad, the full video will then start playing with sound. Flipboard hopes by merging the two dominant video formats, it will be able to attract top brand dollars.

UpdateGlobalFlipboard11 years ago

Flipboard Adds More Ads

Social magazine platform Flipboard, which lets users aggregate content from multiple sources into a personalized digital publication, has launched a new ad format.

LaunchedGlobalFlipboard12 years ago