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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
20 events for Foursquare
Open FoursquareFoursquare introduces Sales Impact attribution features
The new offering combines location and purchase insights for mobile and multichannel campaigns.
Foursquare Launches Closed Loop Attribution: New Feature Empowers Measurement and Informed Marketing Across Complete Customer Journey
Closed Loop feature gives brands and advertisers a holistic view of the customer’s path to purchase for online and hybrid conversions Foursquare, the leading independent location technology company, released Closed Loop, a new feature within its Attribution offering that gives marketers unprecedented insight into a marketing campaign’s true impact on multiple types of conversion events. […]
TikTok, Foursquare Expand Partnership to Include Foursquare Attribution
Advertisers on the video creation platform will get a clearer picture of how their campaigns drove foot traffic.
Foursquare and Clear Channel Outdoor Partner to Advance Cross-Platform DOOH Measurement
Their combined measurement tools aim to bring the oldest mass ad format up to speed.
Foursquare Acquires Geospatial Analytics and Visualizations Platform Unfolded
Foursquare announced its acquisition of Unfolded a next generation platform for geospatial analytics. With the addition of Unfolded’s capabilities to the Foursquare technology stack, enterprises and brands can soon come to Foursquare to not only access its industry leading location data, but work with that data in an integrated platform for merging, enriching, analyzing, and […]
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Foursquare Partners With Snowflake, Expands Into Snowflake Data Marketplace With Foursquare Places and Visits Data
The partnership makes Foursquare’s location data directly accessible within Snowflake Foursquare announced a new partnership with Snowflake, the Data Cloud company, which will make Foursquare’s industry-leading Visits and Places location data available to customers via Snowflake Data Marketplace. With this partnership, Snowflake customers can now quickly access, analyze, and utilize Foursquare data sets in their preferred, supported cloud environment. […]
FoursquareSnowflake
Foursquare And Factual Bet That The Future Of Location Data Is About More Than Advertising
It’s been a big week for location data-related deals. PlaceIQ acquired location data and measurement company Freckle IoT on Tuesday. And a day before, Foursquare said it would merge with Factual. Together, Foursquare and Factual have more than $150 million in combined revenue, data derived from over 500 million devices worldwide and 400+ employees. The […]
Foursquare merges with Factual
Foursquare, the 10-year-old location platform based in New York City, has today announced its plan to merge with Factual. The terms of the deal were not disclosed. The merged company will keep the Foursquare moniker, and Foursquare CEO David Shim will remain at the helm, with Factual’s founder and now-former CEO Gil Elbaz joining Foursquare […]
Foursquare and Factual merge, CEO Shim to lead combined company
The combined company is the clear market leader for location intelligence.
FoursquareFactual
Foursquare And Placed Are Full Steam Ahead On Their Integration
For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company […]
FoursquarePlacedadvertisers
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal “to become the world’s most trusted, independent location technology platform.”
Foursquare Acquires Placed From Snap, Raises $150 Million
Placed has found a new home. Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in fresh funding courtesy of The Raine Group, some of which is going to fund the acquisition. The rest is earmarked for R&D. The deal, announced early Friday morning, comes less than two years after […]
PlacedFoursquare
Foursquare Adds Foot-Traffic Tracking To Its Brick-And-Mortar Suite
Foursquare debuted a foot-traffic measurement tool called Foursquare Analytics on Monday. Foursquare Analytics, which uses opted-in users to measure in-store traffic, began in private beta last year with brands like TGI Fridays, Equinox and Taco Bell. Brands that pay a monthly subscription fee to use the SaaS product. TGI Fridays matches customers from its CRM […]
Snapchat Signs Data Deal With Foursquare for Better Targeted Geofilters
Snapchat ads are getting a bit more targeted. The mobile app has inked a deal with Foursquare to power its location-based geofilters with more data that marketers can use to pinpoint where their ads are served.
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Foursquare Is Debuting a Dashboard for Its Intriguing Foot Traffic Measurement System
Five months after Foursquare debuted Attribution Powered by Foursquare , the company is adding a dashboard to the system to give brands real-time insights to campaigns.
Twitter Rolling Out Foursquare-Powered Locations to iOS Users
Foursquare agreed in March 2015 to power location data on tweets with location tags, but not much has come of it, until now.
FoursquareTwitter
Twitter quietly launches tags to location feeds with Foursquare
Location feeds linked to from these tags could inspire people to tweet more while out and about, fuel Moments about particular places, and improve Twitter’s ad targeting data. Better location functionality could be an important building block for Twitter’s future products and revenue potential. [Update: What’s new is that specific location tags now appear in the […]
Foursquare Introduces “Attribution” To Measure Offline Results
Company’s entry into location analytics segment adds further momentum to the attribution revolution.
Foursquare Will Tell Businesses When Their Ads Bring You Into An Actual Store
Foursquare announced a new product today that should help brick-and-mortar advertisers measure the effectiveness of their campaigns. The company has already been expanding the ad side of the business, for example launching new ad targeting product last year and recently bringing on CEO Jeff Glueck to grow its enterprise tools. Now, with Attribution Powered by Foursquare, the […]
Foursquare Debuts Pinpoint, Ad Platform For Place-Based Targeting
Calling all advertisers who want to target based on where people have visited: Foursquare is expanding its location targeting from its 55 million users to anyone with a smartphone. On Tuesday, it launched a programmatic ad platform called Pinpoint, designed to leverage the location data from its partner app ecosystem. While Foursquare previously let advertisers […]
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