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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
8 events for Freestar
Open FreestarFreestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
Freestar, the leading publisher services and monetization partner for the world’s most trusted digital media brands, announced the launch of pubOS, its new Publisher Operating System designed to give digital media companies a single, integrated platform to optimize monetization, streamline operations, and drive growth. Digital publishers face a pivotal moment. Google search referrals have dropped […]
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t […]
Freestar Announces Acquisition of MPW Digital’s Publisher Portfolio and Strategic Direct Sales Partnership
Acquisition adds over 500 managed websites to the Freestar portfolio and bolsters direct sales offering Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, today announced its acquisition of the ad management business of MPW Digital, a Chicago-based company focused on providing outsourced advertising sales and operations for digital publishers since […]
Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist
Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to […]
Freestar Announces Acquisition of Sortable, Bolstering Its Monetization Solutions and Analytics Capabilities
Acquisition Grows Reach to Over 70% of All U.S. Internet Users Each Month Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced its acquisition of Sortable, a Canada-based ad management company that has been helping publishers optimize revenue since 2014. The acquisition brings a team of industry experts and class-leading […]
Freestar Acquires Sortable To Strengthen Publisher Offering
The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said. […]
Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World
Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company […]
ChocolateFreestar
Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization
Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week. In a nutshell, Sortable employs data and machine learning in making real-time decisions about what each ad impression should serve, with the ultimate goal of helping publishers generate more revenue from their ads. In the words […]
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