News

AdPlayer.Pro certified as a Google Ad Manager technology partner

Publishers using AdPlayer.Pro's video ad player can now access Google Ad Manager's auction, including Open Bidding, after its partner certification.

AdPlayer.Pro→Google Ad Manager (Open Bidding)

UpdateProgrammatic · Auction infrastructureGlobalGoogle Ad ManagerGoogle Ad Manager (Open Bidding)3 months ago

Google Ad Manager gives advertisers a more direct path to buy ads from publishers

AcquisitionGlobalGoogle Ad Manager11 months ago

More Publishers Embrace Google Ad Manager Through MCM Partners Amid Shift in Monetization Strategies

Publishers→MCM partners→Google Ad Manager

UpdateProgrammatic · Sales representationGlobalGoogle Ad Manager1 year ago

Google Ad Manager expands postal code targeting to Spain and Italy

UpdateGlobalGoogle Ad ManagerGoogle Ad Manager (Open Bidding)1 year ago

Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortable […]

UpdateGlobalGoogle Ad Manager6 years ago

Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million […]

Policy changeGlobalGoogle Ad Manager6 years ago

Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

The industry’s largest platform is offering more options to users.

Google Ad Manager→programmatic buyers

UpdateProgrammatic · Auction infrastructureGlobalGoogle Ad ManagerGoogle Ads8 years ago

Google Ad Manager adopting first price auctions for programmatic display, video

The decision comes amid industry calls for greater transparency and simplicity in programmatic.

Policy changeGlobalGoogle Ad ManagerGoogle Ads8 years ago