News

GSTV picks Shinka as mediation layer for programmatic connectivity

GSTV's fuel-retailer video network can now reach programmatic buyers across channels through Shinka's mediation layer.

GSTV→Shinka→Programmatic buyers

UpdateOut-of-home · Inventory integrationGlobalGSTVShinka3 months ago

GSTV steps up targeting with Stagwell's agentic system

GSTV's advertisers now get more precise audience targeting through Stagwell's agentic targeting system.

Stagwell→GSTV

UpdateData · Data partnershipGlobalGSTVStagwell4 months ago

GSTV expands gas pump video ad screens with Casey's

Brands will soon be able to buy video ads on gas pumps at Casey's convenience stores through GSTV's expanded screen network.

Casey's→GSTV

UpdateOut-of-home · Inventory integrationGlobalGSTV1 year ago

GSTV Partners with Vistar Media for Ad Serving Technology

New Tech Supports Increased GSTV Programmatic Demand Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership for Vistar to power GSTV’s network of digital displays with […]

GSTV→Vistar Media

LaunchedOut-of-home · Inventory integrationGlobalGSTVVistar Media4 years ago

GSTV Launches AMPLIFY Retail Media Network

New Retail Media Network Designed as Solution to Help CPG Partners Capture Consumers on the Path to Purchase GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, has announced the launch of a new retail media network, GSTV AMPLIFY. Through AMPLIFY, GSTV now offers the […]

LaunchedGlobalGSTV5 years ago

GSTV Turns to Comscore for DOOH Audience Measurement

Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network. Marketing […]

Comscore→GSTV

LaunchedMeasurement · Measurement integrationGlobalGSTV5 years ago

GSTV Launches Internal Creative Studio Ignite

LaunchedGlobalGSTV7 years ago

GSTV Launches OCTANE, Providing End-to-End Insights, Targeting, and Attribution Capabilities for Data-Driven Advertisers

New Offering Codifies Partnerships with Leading Analytics Providers including Acxiom, Placed, Dstillery, and IRi GSTV, the national video network powering active consumers in over 200 DMAs, announced a breakthrough new analytics offering called OCTANE. The service is already transforming how brands connect high-fidelity behavioral data with national advertising campaigns, driving quantifiable business outcomes for some […]

Acxiom, Placed, Dstillery→GSTV

LaunchedOut-of-home · Data partnershipUnited StatesGSTV8 years ago

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s […]

Acxiom→GSTV

LaunchedMeasurement · Measurement integrationGlobalGSTV8 years ago