News

Madhive Introduces Maverick AI Agents, The First Agentic Intelligence Suite Built for Local Precision at National Scale

LaunchedGlobalMadHive4 months ago

Madhive Announces Fraud Free Guarantee to Protect Local Advertisers, Setting a New Standard for Transparency & Trust in Local Media

LaunchedGlobalMadHive1 year ago

MadHive Is Going Shopping For Measurement Tech With $300 Million Investment From Goldman Sachs

MadHive announced a $300 million investment from Goldman Sachs. It hopes to add more measurement and attribution tech to its stack, including potentially with an acquisition.

UpdateGlobalMadHive3 years ago

MadHive and TransUnion Champion New Approach to Streaming TV Advertising, Bridging the Gap Between Household-Level and Individual-Level Buying

Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered for modern TV advertising, announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. […]

TransUnion→MadHive

UpdateCTV · Data partnershipGlobalMadHive4 years ago

Talon, MadHive Partner to Unite OOH, OTT Advertising

Independent Out of Home (OOH) media specialist Talon is rolling out a new connected video offering that unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. As such, Talon is joining forces with MadHive to connect digital audiences across two of the fastest growing advertising channels in the U.S. — OTT and DOOH. Marketing Technology News: MarTech Interview with Ranjan […]

MadHive→Talon

LaunchedOut-of-home · Inventory integrationGlobalMadHive5 years ago

MadHive, Inscape Partner To Enable Cross-Platform Linear, OTT Planning, Activation and Attribution For Local TV Broadcasters and Advertisers

Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the First Local TV Market Solution at National Scale MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, the leading provider of smart […]

Inscape→MadHive

LaunchedCTV · Data partnershipGlobalMadHive7 years ago

MadHive Launches New Technology Suite to Address Fraud, Usher in New Era of Accountability in Advertising

TEGNA’s Premion Leveraging MadHive’s Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies […]

MadHive→Premion

LaunchedCTV · Measurement integrationGlobalMadHivePremion8 years ago