MadHive and TransUnion Champion New Approach to Streaming TV Advertising, Bridging the Gap Between Household-Level and Individual-Level Buying
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Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered for modern TV advertising, announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across household and individual-level activation. […]
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“Partnership raises the bar for privacy-conscious identity and precise audience reach at scale, enriching MadHive’s proprietary CTV device graph with additional consumer insights MadHive, a leading technology company engineered for modern TV advertising, announced an alliance with TransUnion, a global information and insights company, to help advertisers navigate identity challenges across househol”Source
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