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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

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Open Metro

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.

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Mail Metro Media launches first-ever digital sampling campaign

Mail Metro Media has today activated its debut digital sampling campaign, in collaboration with Superdrug and Odore to promote Superdrug’s B. Menopause Night Cream. The campaign sees the beauty retailer distribute 17,500 product samples through MailOnline, Metro and theipaper.com, utilising a mix of cutting-edge digital ad formats for desktop and mobile. Mail Metro digital sampling first […]

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