Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
“Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.”Source
Mail Metro Media launches first-ever digital sampling campaign
Mail Metro Media has today activated its debut digital sampling campaign, in collaboration with Superdrug and Odore to promote Superdrug’s B. Menopause Night Cream. The campaign sees the beauty retailer distribute 17,500 product samples through MailOnline, Metro and theipaper.com, utilising a mix of cutting-edge digital ad formats for desktop and mobile. Mail Metro digital sampling first […]