News
Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
6 events for Mistplay
Open MistplayMistplay Announces Acquisition of Mobivity’s Connected Rewards™ Platform to Expand Loyalty Gamification for Brands
Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp., a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary […]
Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers
Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of […]
Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers
Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward […]
Ad buying news, by email
Get the biggest stories from our news timeline in your inbox.
Every line carries the date it happened, not the date we added it, and links to its source.
Subscribe to the feed