Mistplay Announces Acquisition of Mobivity’s Connected Rewards™ Platform to Expand Loyalty Gamification for Brands

AcquisitionGlobal

Adspotfinder news desk

Written from the source below by this site's news desk, not by a person.

Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp., a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary […]

“Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and related assets from Mobivity Holdings Corp., a platform that drives customer engagement for brands through gaming and rewards. The transaction is expected to close in early Q1 2026, subject to customary […]”
Source

What this is about

Publishers and platforms

Industries involved

More like this

Mistplay Launches Mistplay Audience Network Following Strategic Acquisitions, Marking Major Expansion in Rewarded Advertising

MistplayMistplay Audience Networkadvertisers

LaunchedApp · AcquisitionGlobalFavicon of MistplayMistplay

Mistplay Acquires MAF's MyChips to Strengthen Its Global Rewarded Advertising Platform

MistplayMyChips

AcquisitionApp · AcquisitionGlobalFavicon of MistplayMistplay

Mistplay Completes Acquisition of Connected Rewards™, Expanding Its Rewarded Loyalty Platform

MistplayConnected Rewards

AcquisitionApp · AcquisitionGlobalFavicon of MistplayMistplay

Mistplay for iPhone Launch Unlocks New Scale & Rewarded Inventory for Game Advertisers

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of […]

LaunchedGlobalFavicon of MistplayMistplay

Mistplay Launches LoyaltyPlay: A Gaming Reward Hub to Generate New Revenue for App Publishers

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward […]

LaunchedGlobalFavicon of MistplayMistplay

Mobivity Launches Personalized Offers and Promotions Platform to Consumers across All Print and Digital Marketing Channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands […]

LaunchedGlobalMobivity