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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
19 events for Quantcast
Open QuantcastQuantcast Launches Innovative Advertising Platform, Inviting Agencies and Advertisers of All Sizes to the Open Web
Quantcast’s Self-Serve Platform Unlocks the Open Internet for All Independent Agencies and Advertisers, Marking a New Era in Programmatic Advertising Quantcast, a leader in applying artificial intelligence (AI) to programmatic advertising, has launched a self-serve platform designed to simplify advertising on the open internet for independent agencies and advertisers. This initiative empowers businesses of all […]
Quantcast and FreeWheel Announce New Partnership to Enable Better, More Direct Access to Global Premium Video Publishers
Global advertising technology company Quantcast and FreeWheel announced a new partnership that allows advertisers direct access to global premium video publishers. As part of this new deal, marketers working with Quantcast will have access to premium programmatic video supply across all personal screens and devices, including over-the-top (OTT) and connected television (CTV). The collaboration comes […]
Quantcast Launches Brand Advertising Solutions to Maximise the Impact of Every Marketing Dollar
Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display […]
Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar
Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the […]
Quantcast and MediaCom Partner to Fill Skills Gap and Advertising Talent Pipeline
Academy Certification Will Guarantee Qualified Applicants Interviews for Open Roles at MediaCom Quantcast, a global advertising technology company, today announced a first-of-its-kind partnership with GroupM’s MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom. Marketing Technology News: MarTech Interview with Dan Levin, President, COO and co-founder at […]
Quantcast and Advertising Week Host Industry Event “The Cookie is Crumbling. Are You Ready?”
Marketing professionals will learn how to embrace innovation and enter the next chapter of advertising on the open internet today Quantcast, the advertising technology company and creator of an innovative intelligent audience platform, announced a virtual event to help industry professionals prepare for the shift to advertising without third-party cookies. “The Cookie is Crumbling. Are […]
Quantcast Champions Advertising Education with Open Access to Free Training through Quantcast Academy
Quantcast, a global advertising technology company, today (9 September) announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organisations, including students, advertising industry professionals, and those looking to build the skills required to enter the field. Quantcast Academy provides online learning modules and a […]
Quantcast Advocates for Advertising Education with Open Access to Free Training Through Quantcast Academy
Self-Paced, Online Training Provides Learning and Certification in Digital Advertising to Harness Industry’s Rapid Growth Quantcast, a global advertising technology company, today announced the launch of a new educational program, the Quantcast Academy. The academy is free and open to all individuals and organizations, including students, advertising industry professionals, and those looking to build the skills […]
Quantcast Unveils New Intelligent Audience Platform to Empower Brands, Agencies and Publishers to Thrive on the Open Internet
Powerful AI and Machine Learning Technology Delivers Advertising and Marketing Results and Performance at Scale Quantcast, a global advertising technology company, revealed the Quantcast Platform at its Virtual NOVA event, “Advertising in 2021 and Beyond.” With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. This new and […]
Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA
Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the […]
KochavaQuantcast
United StatesAdtech veteran Quantcast is latest tech giant to face GDPR privacy probe
Another tech giant is under investigation in Europe for potential privacy breaches of the General Data Protection Regulation (GDPR), TechCrunch has learnt. The Irish Data Protection Commission (DPC), which is the lead data protection regulator for most multinational tech giants in Europe, has opened a formal probe into Quantcast’s business — adding +1 to the […]
MarTech Today: Quantcast, Smaato release tools for IAB Framework, the Story of Data continues & Influ2’s person-based B2B ad platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Quantcast, Smaato release tools in support of the IAB Framework for GDPR May 15, 2018 by Barry Levine Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato […]
Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework
Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. […]
Quantcast and the 4A’s Partner to Offer Educational Series on Programmatic Advertising
Training program powered by Quantcast’s Real-time Advertising Academy Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising and the 4A’s, the leading trade association representing the advertising agency business, announced a partnership to bring 4A’s members exclusive access to customized training and education resources for the constantly evolving […]
Quantcast Expands Washington D.C. Office to Bring Political Advertising Solutions to Market for Election Cycle
Washington D.C. — Quantcast, a leader in applying the power of big data to digital and mobile advertising, is expanding its presence in the Washington D.C. market ahead of the upcoming presidential election. As part of this expansion, Quantcast has brought on political industry experts Buck Cram and Jim Green to work directly with political […]
Quantcast Launches An Open Data Platform To Fuse Digital To TV And Offline Sales
Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its tags across millions of publisher pages. By looking at this data anonymously in aggregate, Quantcast can supply advertisers and publishers with intel around cross-site […]
Quantcast Launches Audience Grid To Connect Online And Offline Ad Targeting
Online advertisers and publishers might get a lot smarter about their audiences’ offline habits, thanks to a new product from Quantcast called Audience Grid. Quantcast CEO Konrad Feldman described this as as “the largest open data marketing platform bridging the gap between offline and online.” As he explained it, Audience Grid connects Quantcast’s online data with data from partners like TiVo Research.
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