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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
25 events for Rakuten Advertising
Open Rakuten AdvertisingRakuten Advertising Launches Mirai, Affiliate Marketing’s First Advanced AI Optimization Agent
Initial capabilities enhance creation of affiliate offers and optimize them for peak performance in real time Leading performance intelligence partner Rakuten Advertising launched Mirai, an advanced conversational AI agent for streamlining and optimizing affiliate campaign management for advertisers. The launch reflects Rakuten Advertising’s continued focus on developing proprietary AI capabilities that deliver smarter, more scalable […]
Rakuten Advertising adds Similarweb data for LLM visibility
Brands using Rakuten Advertising's affiliate network can now measure and optimise their visibility inside large language models with new Similarweb data.
BrandsRakuten AdvertisingSimilarweb
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
New AI hub in Rakuten Advertising’s Insights & Analytics portal launches with AI Recommendations for advertisers and publishers Rakuten Advertising, the leading global affiliate marketing network, announced the launch of Innovation Labs — a product collaboration hub dedicated to accelerating the development and application of AI to generate greater ad spend efficiency to target and engage […]
Rakuten Advertising Partners with Marcode to Protect Against Affiliate Fraudsters
Marcode bolsters Rakuten Advertising’s affiliate link protection by combatting keyword bidding and cookie insertion Rakuten Advertising, the leading affiliate marketing network, announced a partnership with Marcode to safeguard its network against link hijackers. With the help of Marcode’s Brand Protection module, Rakuten Advertising will better protect brand keywords in Rakuten Advertising’s publisher network from link […]
MarcodeRakuten Advertising
Rakuten Advertising Reveals 2024 Cyber 5 Shopping Trends
Shoppers prioritized deals and discounts to pack their online shopping carts while spending less Rakuten Advertising, the leading global affiliate marketing network, reported its 2024 Black Friday and Cyber Monday online shopping trends, revealing shoppers bought more while spending less this holiday season. During Black Friday weekend, shoppers prioritized early deals and savings, spending 5% […]
Rakuten Advertising Announces AI-Driven Partnership Discovery Solution to Connect Advertisers with the Most Effective Publisher Partners
Partnership Discovery is part of Rakuten Advertising’s ongoing initiative to spearhead affiliate marketing innovation and harness the power of AI to deliver stronger partnerships with publishers Rakuten Advertising, the leading global affiliate marketing network, revealed its plans to launch Partnership Discovery, the latest artificial intelligence investment as part of the company’s Affiliate Intelligence platform and vision, at […]
Rakuten Advertising Plans CTVision+ Expansion Across Europe
LONDON, UK — Global ecommerce giant Rakuten s going into 2024 planning to take its new connected TV advertising solution into new countries. In October 2023, Rakuten Advertising launched CTVision+, a portfolio of inventory from European CTV providers, aiming to make it a single gateway for global ad buyers to buy ads across a fragmented […]
Rakuten Advertising Unveils Audience Engine to Enhance Collaboration and Personalization of Affiliate Campaigns
Publishers can monetize valuable audience segments while advertisers gain a privacy-conscious personalization solution Rakuten Advertising has launched Audience Engine—a groundbreaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalization features. Debuting at Rakuten Advertising’s annual DealMaker event, Audience Engine empowers publishers to utilize first-party […]
PublishersRakuten AdvertisingAdvertisers
Rakuten Advertising Launches An Affiliate-Inspired Take On Publisher First-Party Data Tech
Affiliate marketing has long existed in its own strange silo. It can’t be targeted to specific users and it’s tough to sell on a CPM basis, which means programmatic is an awkward fit. But, increasingly, the marketers who control affiliate investments are also buying CTV, social media and search. And “they’re accustomed to being able […]
Rakuten Advertising Adopts SpringServe Tiles to Strengthen Impact of Ad-Supported Campaigns on Rakuten TV
SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, integrating the SpringServe Tiles format […]
SpringServeRakuten AdvertisingRakuten TV
Rakuten Advertising named mThink’s Best Affiliate Network for 12 Consecutive Years
Rakuten Advertising has been named the world’s best affiliate network for the 12th year in a row by mThink—publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community’s advertisers and publishers. “For 12 years in a row, Rakuten Advertising has […]
Rakuten Advertising Expands Influencer Management Capabilities with Mavrck Partnership
Collaboration creates holistic affiliate and influencer program oversight through managed campaigns and self-service tools for Rakuten Advertising members Rakuten Advertising is partnering with leading influencer marketing platform, Mavrck, to expand its influencer marketing services and create holistic program oversight, optimization and measurement for its affiliate advertisers. This partnership will seamlessly incorporate influencer marketing into Rakuten […]
MavrckRakuten Advertising
Rakuten Advertising Expands Relationship with Xandr’s GSET Across EMEA and Adopts Xandr’s Monetise SSP Globally
Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten […]
Rakuten Advertising Expands Relationship with Xandr’s GSET Across APAC and LATAM and Adopts Xandr’s Monetize SSP Globally
The new relationship brings wider premium inventory to Xandr customers across CTV, digital video, display and mobile Xandr, AT&T’s advanced advertising company and Rakuten Advertising today announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that […]
XandrRakuten Advertising
Rakuten Advertising Brings on Magnite to Further Monetise Rakuten TV Inventory Across Europe
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s CTV platform further expands […]
Rakuten TVMagniteadvertisers
Rakuten Advertising Brings on Magnite to Further Monetize Rakuten TV Inventory Across Europe
The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service. Magnite’s […]
Rakuten Advertising tackles wasted advertising spend with new campaign
The guide, titled “Connecting in the Moment”, describes how audiences go through their daily lives experiencing a collection of different “Moments”. It uses this as a lens to discuss topics including: • How to find a Moment and smartly spend your advertising resource. • Understanding the psychology of a Moment and how to appeal to … [Read more…]
mThink Names Rakuten Advertising Best Affiliate Network for 10th Consecutive Year
For the 10th consecutive year, Rakuten Advertising has been named the world’s top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community’s advertisers […]
Rakuten Advertising unifies ad platform to link audiences with brands
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
Rakuten Advertising Unifies Its Media Assets And Puts Retail Data At The Center
Rakuten owns an assortment of consumer media properties: Viber is a WhatsApp-like chat app. Viki is similar to YouTube, only exclusively focused on Asian content with 50 million users. And Rakuten TV offers streaming TV. Until recently, each of these assets had its own sales team and unique tech setup, but that’s changing. But Rakuten […]
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