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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

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Contxtful Rebrands to Receptiv, Signaling a New Era in Attention-Based Advertising

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Receptiv launches first mobile web video ad format built for user experience standards

The company — formerly MediaBrix — is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.

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Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product

Reveal is the industry’s first mobile outstream video product built to meet user-optimized standards of IAB and Coalition for Better Ads New York – Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, today announced the launch of Reveal — a new mobile web out-stream product deployed across over […]

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