Contxtful Rebrands to Receptiv, Signaling a New Era in Attention-Based Advertising
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ContxtfulReceptiv
“Contxtful, a leader in AI-powered ad technology, announced its official rebrand to Receptiv.”Source
Exchanges
Verve Acquires Leading In-App Mobile Video Platform Receptiv
Verve Will Also Add Receptiv’s High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve’s robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility […]
Receptiv launches first mobile web video ad format built for user experience standards
The company — formerly MediaBrix — is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.
Receptiv Partners with Top Publishers to Launch Reveal, a Proprietary Out-Stream Video Product
Reveal is the industry’s first mobile outstream video product built to meet user-optimized standards of IAB and Coalition for Better Ads New York – Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, today announced the launch of Reveal — a new mobile web out-stream product deployed across over […]