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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
14 events for Tappx
Open TappxTappx Acquires Mobile Gaming Brand From The Bench
Tappx, a leading ad tech company offering multi-platform digital advertising solutions, today (17th May 2022) announced its acquisition of the video game developer brand From The Bench. The acquisition is part of Tappx’s diversification strategy and its clear commitment to […]
TappxFrom The Bench
Tappx Acquires PlayOn Content to Boost Publisher Video Strategies
Barcelona, Spain – Tappx, a leading AdTech company powering advertising solutions for mobile, desktop, and OTT/CTV, today announces that it has acquired PlayOn Content, a fast-growth video generation and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.PlayOn Content supports media publishers to maintain […]
TappxPlayOn Content
Tappx Launches World’s First Contextual Audiovisual Advertising Solution
Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It – the world’s first contextual ad tech solution designed to analyse complex moving audiovisual content. Contextualize-It has been in development at […]
Tappx Teams Up with LaLiga for Mobile App Monetization Strategy
Barcelona, Spain – Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager. LaLiga […]
TappxLaLiga
SpainTappx Teams up with LaLiga for Mobile App Monetisation Strategy
Tappx, a leading ad tech company delivering advertising solutions for mobile, OTT and desktop, today announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetisation […]
Tappx Leads Ad Tech Industry for App-Ads.txt adoption
Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud. The ranking […]
Tappx Leads AdTech Industry for App-Ads.txt Adoption
– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play – Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory […]
Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with Backing from EU Horizon 2020 Initiative
Tappx to disrupt the global OTT/CTV advertising industry Tappx – a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV – has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU […]
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service […]
Tappx Partners with Pixalate to Guard Against Connected TV/OTT Ad Fraud
Tappx has partnered with Pixalate in order to offer advanced invalid traffic (“IVT”) detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’ services for digital TV, ‘Dynamic Ad Insertions’ (DAI), digital TV ad time slot detection and insertion of programmatic video ads, and ‘Addressable […]
PixalateTappx
Tappx Expands into Digital TV and Audio Advertising
– Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising – José Manuel González Pacheco appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Barcelona — Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González […]
Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising
José Manuel González Pacheco Appointed as Advanced TV & Audio Advertising Strategist and Partnerships Director Tappx, the global AdTech company specializing in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into […]
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