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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
10 events for The Economist
Open The EconomistThe Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
The Economist is looking beyond traffic to measure the success of its brand marketing push
One year into The Economist’s brand marketing push, the company is prioritizing metrics such as brand lift and awareness over traffic.
The Economist Is Chasing Enterprise Budgets With Its Latest Business Unit, Impact
The Economist Group generated an operating profit of £41.8 million in 2021, up 27% from the year before.
The Economist Group Lays Off 90 Staffers, Shuts Down Print Edition of 1843
The Economist Group will fire 90 non-editorial employees and shut down the print edition of its lifestyle magazine 1843. The magazine will become digital-only, executives said Friday. (Adweek) The areas […]
The Economist Will Pitch Sponsored Mini-Documentaries in Its NewFronts Debut
The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts .
The Economist adopts time-based ad sales
The Economist is following in the Financial Times’ footsteps and betting heavily on time-based selling as a future method of online trading. But it has gone a step further — it is rolling out in-app as well as online cost-per-hour trading and capping “attention buys” at 30 seconds so marketers can get a better return. It also has proof that viewability-based trading alone doesn’t equate to user attention, which ultimately is what marketers are after.
The Economist Adds Video To Its Product Portfolio
The Economist is still mulling the particulars around how it’s going to monetize its just-launched video initiative, Economist Films, but one thing is sure – native advertising will have nothing to do with it. “There will never be a native element to our films because they have to stand alongside the newspaper as a purely […]
The Economist Films: The UK magazine launches its first film studio
On Monday, The Economist Group announced the launch of Economist Films, which will work with Economist journalists to produce original video content. While The Economist already makes some video content, the goal of Economist Films is to create regular documentary-style video series and features, attracting new audiences and a wealth of sponsorship revenue. “If you create world-class content that people think is worth watching, then the platform model, the distribution model, the sponsorship model, that will all come,” said Economist Films president Nicholas Minter-Green. “My goal for this yea
How The Economist uses programmatic to drive subscriptions
The Economist has begun executing programmatic display buys in-house as it looks to grow its subscriber base and grow its digital marketing expertise.
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