News

Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.

78 events for Triton Digital

Open Triton Digital

Triton Digital and RCS Worldwide open programmatic buying on OTA radio

Triton Digital has integrated with RCS Worldwide's playout software, letting broadcasters sell their over-the-air radio inventory programmatically.

Triton DigitalRCS Worldwide

LaunchedRadio · Inventory integrationGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Launches Sentiment Analysis for Sounder, Adding New Dimension to Podcast Contextual Targeting

Feature Gives Advertisers and Publishers Deeper Contextual Intelligence to Drive Greater Value Across Podcast Advertising Triton Digital®, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the launch of Sentiment Analysis for Sounder, its AI-powered audio intelligence platform. The new capability enables advertisers and publishers to identify and […]

Triton Digital to power NBC Sports podcast hosting and monetization

Advertisers will be able to buy NBC Sports podcast ad inventory through Triton Digital, which now handles its hosting, measurement and monetization.

AdvertisersTriton DigitalNBC Sports

LaunchedPodcasts · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of NBC SportsNBC Sports

Triton Digital® Launches New Podcast Metrics Industry Feature Set To Deliver Unprecedented Benchmarking And Market-Level Insights

Triton Digital and Omny Studio Introduce Video Podcasting to Power the Next Generation of Digital Storytelling

Enhanced Platform Adds Video Support, Analytics, and Monetization Capabilities to the Industry’s Leading Content Management Platform Triton Digital®, the global technology and services provider to the digital audio, podcast and broadcast radio industries, announced a significant update to Omny Studio, expanding the platform’s capabilities to include comprehensive support for video podcasting. This update gives publishers […]

Triton Digital to power The Washington Post's digital audio strategy

Publishers like The Washington Post can now use Triton Digital's technology to monetize and distribute digital audio content.

Triton DigitalThe Washington Post

LaunchedPodcasts · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of The Washington PostThe Washington Post

Triton Digital Launches AdBuilder AI to Power Self-Serve Audio Buying

White-Labeled Platform Uses AI to Help Partners Unlock New Revenue by Automating Creative and Campaigns for Underserved Advertisers Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, announced the launch of a next-generation AdBuilder AI, a self-serve platform designed to help partners expand their revenue footprint by […]

Triton Digital Adds Audience Segments to Podcast Ranker

As the company announces its list of top-performing podcasts in Q2 2025, Triton Digital is evolving its US Podcast Ranker with a suite of new audience intelligence tools designed to give advertisers a clearer view of podcast reach, relevance, and ROI.

Triton Digital Debuts 200-Show Podcast Ranker With Deeper Demographic Data.

Triton Digital brings AI host-read podcast ads to Spreaker

Advertisers can now buy AI-generated, host-read podcast ads on Spreaker through Triton Digital's new partnership with ekoz.ai.

Triton Digitalekoz.aiSpreaker

LaunchedPodcasts · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of SpreakerSpreaker

Triton Digital Debuts AI-Voiced Host-Read Podcast Ads At Scale

Triton Digital has announced a new AI-driven solution with voice-cloning company ekoz.ai that will allow advertisers to programmatically buy host-read podcast ads. Those ads will then be generated in the host’s voice for use within a show.

Triton Digital Adds All Publishers to US Podcast Ranker

In addition to the current monthly ranker, Triton Digital is expanding its US Podcast Ranker to include all publishers regardless of whether they currently use Triton’s measurement services in a new quarterly listener-based ranking set to debut later this year.

UpdateUnited StatesFavicon of Triton DigitalTriton Digital

Triton Digital to expand US Podcast Ranker to include all publishers

Triton Digital expands partnership with Audioboom to deliver advanced contextual targeting and brand suitability guidance

AudioboomTriton Digital

LaunchedPodcasts · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of AudioboomAudioboom

Triton Digital Partners With NOVA Entertainment to Revolutionize Audio Advertising in Australia

NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […]

Nova EntertainmentTriton Digital

LaunchedRadio · Inventory integrationAustraliaFavicon of Triton DigitalTriton DigitalFavicon of Nova EntertainmentNova Entertainment

Triton Digital Expands Podcast Ranker Coverage To Latin America

Triton Digital is shedding light on the growing podcast market in Latin America with its 2024 Insights Report for the region. Along with the dataset, the digital audio services provider is debuting its inaugural Latin America Sales Network Podcast Ranker.

Triton Digital Makes Major Artificial Intelligence Acquisition

AI-driven contextual targeting platform Sounder is joining Triton Digital in an enhancement to Triton’s broadcast radio and podcasting services. Sounder has extensive industry experience in brand suitability and digital audio promotional tools.

Triton DigitalSounder

AcquisitionProgrammatic · AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities

Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, announced the acquisition of Sounder, an innovative audio intelligence platform. As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability, and cutting-edge podcast promotional tools. This acquisition combines Triton Digital’s renowned audio […]

AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Acquires Audio Brand Safety Startup To Scale Programmatic

On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops. Triton declined to disclose the deal price. It’s worth the noting, however, that the two companies have history. Triton first integrated with the company it now owns around six months ago and shared data […]

AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Announces Integration With Amazon Publisher Services for Interactive Audio Ads

New Integration Supports Interactive Audio Ads to Run Across Shared Amazon Publisher Services and Triton Digital Publishers Triton Digital, a global technology and services leader to the digital audio, podcast and broadcast radio industries, today announced its integration with Amazon Publisher Services (APS), expanding access to premium audio inventory at scale for Amazon DSP advertisers. […]

Amazon Publisher ServicesTriton Digital

LaunchedProgrammatic · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of Amazon Publisher ServicesAmazon Publisher Services

Triton Digital, Amazon Publisher Services Team Up On Interactive Audio Ads

Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through the Amazon DSP on streaming audio. Publishers in the Triton marketplace can opt into running the ads by ticking a box, said John Rosso, president and CEO of […]

Super Hi-Fi Brings Dynamic Ad Insertion To Triton Digital Suite

Super Hi-Fi and Triton Digital have announced a strategic partnership for ad delivery for radio stations. By integrating Triton Digital’s Dynamic Ad Insertion technology into Super Hi-Fi’s Program Director product, radio producers can utilize targeted audio ads.

Super Hi-FiTriton Digital

LaunchedRadio · Inventory integrationGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Adds YouTube Integration As Video Podcasts Boom

As YouTube’s popularity as a podcast platform grows, Triton Digital has announced video podcast data integration with the streaming platform. This collaboration will enable Triton Digital to incorporate YouTube views of podcast episodes into Triton Podcast Metrics.

Triton Digital Announces YouTube Integration With Podcast Metrics

Triton Digital’s New Integration Provides Expanded View on Podcast Performance Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its data integration with YouTube. Triton Digital has integrated YouTube views of podcast episodes into Triton Podcast Metrics, one of the first IAB-certified podcast measurement services […]

YouTubeTriton Digitalpodcast advertisers

LaunchedPodcasts · Measurement integrationGlobalFavicon of Triton DigitalTriton DigitalFavicon of YouTube AdsYouTube Ads

Triton Digital acquires advertising intelligence platform Manadge

Triton DigitalManadge

AcquisitionPodcasts · AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Extends Its Programmatic Ad Analytics

Digital audio services provider Triton Digital has acquired Manadge, an advertising intelligence platform specializing in programmatic advertising. This acquisition will allow Triton Digital’s publishers and demand partners to access real-time advertising data and analytics.

Triton Digital announces acquisition of Manadge

AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Partners With Audacia to Meet Rising Programmatic Audio Demand in Asia

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that it has entered into an agreement with Audacia, a global advertising marketplace using the power of audio to connect publishers, advertisers, and customers. Through this partnership, the Audacia ad network will have access to Triton […]

AudaciaTriton Digital

LaunchedProgrammatic · Inventory integrationGlobalFavicon of Triton DigitalTriton Digital

Triton Digital launches new version of its ad platform Tap

Triton Digital Reveals New Triton Advertising Platform (Tap)

Triton Digital Reveals New Triton Advertising Platform (Tap) Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced a new version of its advertising platform, Tap. The enhanced version, now available to all clients, provides a more fluid experience throughout the entire lifecycle of audio ad campaigns […]

Triton Digital Unveils Podcast Advertising Effectiveness Study for India

Results from Triton Digital & VTION Study Further Demonstrate Growth of Podcast Listening and Effectiveness of Podcast Advertising in India Triton Digital, the global technology and services provider to the digital audio and podcast industry, released the results of their Podcast Advertising Effectiveness Study commissioned with VTION Digital Analytics, a leading digital consumer behavior intelligence […]

Triton Digital Announces New Automated Ad Placement System for Omny Studio

Ad Marker Rules System Enables Publishers to Create Duration-Based Rules for Automated Pre, Mid, and Post Roll Reminders Triton Digital, the global technology and services leader to the digital audio industry, today announced the launch of Ad Marker Rules, an automated ad placement system that provides publishers with the ability to set rules that specify the […]

Triton Digital Partners with Pocket FM to Provide Buyers an Extended Audio Ad Inventory

Media Buyers Can Now Access the Growing Digital Audio Space in India Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential. This partnership provides buyers with access to […]

Pocket FMTriton Digitaladvertisers

LaunchedPodcasts · Inventory integrationIndiaFavicon of Triton DigitalTriton DigitalAudio streaming adFavicon of PocketfmPocketfm

Triton Digital Combines Census and Survey Podcast Measurement Data to Launch Podcast Metrics Demos+

Enhanced Metrics Incorporate Person-Level Demographic, Socio-demographic, Media Behavior and Purchase Intent Data to Further Inform Podcast Advertising Decisions Triton Digital, the global technology and services leader to the digital audio industry, announced a collaboration with audio research firm, Signal Hill Insights, to provide audience demographic and socio-demographic data on podcast listeners and downloads in the […]

Triton Digital Expands Podcast Reports to The Netherlands

Triton Digital, the global technology and services provider to the digital audio and podcast industry, announced the expansion of its monthly Podcast Reports to the Netherlands, in partnership with the NLO, the Dutch JIC for Audio Audience Measurement. The report provides insight into the Top 10 Networks and Top 100 Podcasts in The Netherlands from […]

Triton Digital Releases the May 2021 U.S. Podcast Report; Implements Version 2.1 of the IAB’s Podcast Measurement Technical Guidelines

NEW YORK — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the May 2021 reporting period (May 03 – May 30, 2021), as measured by Triton’s Podcast Metrics measurement service. This is the first podcast report to distribute after […]

Triton Digital Integrates PayTunes with its Programmatic Marketplace to Increase Access to Digital Audio and Podcast Inventory

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, today announced a partnership with PayTunes, India’s only Audio Ad Aggregation Platform to integrate the PayTunes DSP with Triton’s award-winning programmatic audio marketplace. Marketing Technology News: MarTech Interview with Steve Daheb, Chief Marketing Officer at ON24 @TritonDigital integrates with @PayTunes […]

PayTunesTriton Digital

LaunchedPodcasts · Inventory integrationIndiaFavicon of Triton DigitalTriton Digital

All Things Comedy Selects Triton Digital for Podcast Creation, Management, Distribution and Audience Measurement

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and All Things Comedy (ATC), a digital media co-operative and content creation studio, announced that ATC has selected Triton’s Omny Studio podcast platform and Podcast Metrics measurement service to power the creation, management, and distribution of their content as well […]

All Things ComedyTriton Digital

UpdatePodcasts · Distribution dealGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Integrates its Preeminent Programmatic Marketplace with Amobee to Increase Access to Digital Audio and Podcast Inventory

LOS ANGELES & REDWOOD CITY, Calif. — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced an integration with Amobee, the global advertising technology company reinventing advertising for the converging world, to integrate Amobee’s next-generation demand-side platform with Triton’s award-winning programmatic audio marketplace. @TritonDigital Integrates its Preeminent Programmatic Marketplace […]

AmobeeTriton Digitalpodcast inventory

LaunchedPodcasts · Buying accessGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Expands Podcast Reports to the United States

Reports Provide Valuable Insight into Top Podcast Shows in the U.S. from Powerhouse Networks including NPR, RADIO.COM/Cadence 13, Stitcher, and Wondery Triton Digital, the global technology and services provider to the digital audio and podcast industry, released today the first Podcast Report for the United States, powered by their Podcast Metrics measurement service. The Podcast Report […]

LaunchedUnited StatesFavicon of Triton DigitalTriton Digital

Triton Digital Integrates DBSgroep’s RTVPLAN Media Sales Solution With Its Renowned Advertising Server

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced that it has integrated with DBSgroep’s media sales solution, RTVPLAN, with Triton’s Advertising Server to further optimize and streamline the order management process for audio publishers. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer This integration enables […]

DBSgroepTriton Digital

LaunchedRadio · Inventory integrationGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

AMSTERDAM — Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced that it has integrated its online Audio Ad Server with the MediaSales Traffic solution from Wedel Software, a leading supplier of media information systems for the global broadcast and advertising industries. @TritonDigital Integrates #WedelSoftware’s MediaSales Traffic Solution […]

Wedel SoftwareTriton Digital

LaunchedRadio · Inventory integrationGlobalFavicon of Triton DigitalTriton DigitalAudio streaming ad

Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and […]

Triton DigitalRubicon Project

LaunchedRadio · Inventory integrationGlobalFavicon of Triton DigitalTriton Digital

Triton Digital is One of the First to Receive the IAB Tech Lab Podcast Measurement Seal of Compliance

NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today that it is among the first companies to secure the IAB Tech Lab Podcast Measurement Compliance verification. “With our proven record for high quality online audio measurement, it reassures our clients and the industry that […]

Triton Digital Integrates Centro’s Basis Platform with the a2x® Programmatic Marketplace

LOS ANGELES — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, […]

Centro BasisTriton Digital a2x

LaunchedPodcasts · Buying accessGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution […]

AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x. Centro, a global provider of advertising technology, operates Basis, a […]

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced today (12/06/2019) the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been […]

Omny StudioTriton Digital

AcquisitionPodcasts · AcquisitionGlobalFavicon of Triton DigitalTriton Digital

Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x® Programmatic Marketplace to Provide Buyers with Access to Top-Tier Digital Audio Advertising Inventory

NEW YORK — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced the integration of its programmatic audio advertising marketplace, a2x®, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The integration provides dataxu’s customers with the ability to add online audio from premiere broadcasters, podcasters, […]

dataxu TouchPoint DSPTriton Digital a2x

LaunchedPodcasts · Buying accessGlobalFavicon of Triton DigitalTriton Digital

Ad buying news, by email

Get the biggest stories from our news timeline in your inbox.

Every line carries the date it happened, not the date we added it, and links to its source.

Subscribe to the feed