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tvScientific certifies four measurement partners for Performance TV

tvScientific by Pinterest launched a Certified Measurement Partner Program naming INCRMNTAL, Measured, Singular and WorkMagic as launch partners, giving advertisers vetted measurement options for Performance TV.

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tvScientific by Pinterest Debuts Creative Advisor, a Predictive AI Tool for Continuous TV Ad Creative Optimization

New solution analyzes TV creative using performance signals, helping advertisers drive consumer engagement, including an average 13% campaign performance improvement1 tvScientific by Pinterest, the performance TV advertising platform, announced Creative Advisor, the industry’s new AI-powered creative optimization tool designed to help advertisers adjust their CTV creative for improved business outcomes and maximize the effectiveness of […]

tvScientific becomes first platform with direct access to Pinterest audiences

Advertisers can now target Pinterest's high-intent audiences in CTV campaigns directly through tvScientific.

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