Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences […]
Virgin Media partners with PubMatic to scale FAST ads
Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]
New Virgin Media campaign tells inspiring tale of female skateboarder
An inspirational new advert from Virgin Media features a young female skateboarder and introduces the firm’s ‘We’re better, connected’ tagline, an endline shared with O2 to reflect the shared purpose of both brands as VMO2 It airs today (Friday 4 February) during the televised FA Cup tie between Manchester United and Middlesbrough on ITV. Connected […]
O2 and Virgin Media merge to create £31bn telecoms giant
The owners of Virgin Media and O2 have confirmed a £31bn merger to create a new “national champion” to challenge BT and Sky in the UK.
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem.
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