News

MarkApp expands premium CTV reach through VIZIO Ads partnership

Advertisers and agencies using MarkApp can now access more of VIZIO Ads' premium CTV inventory.

VIZIO Ads→MarkApp→Advertisers, Agencies

LaunchedCTV · Inventory integrationGlobalVIZIO Ads4 months ago

Walmart completes its acquisition of VIZIO and its SmartCast operating system, agreed in February 2024 at a fully diluted equity value of approximately $2.3 billion.

VIZIO Ads→Walmart Connect

AcquisitionCTV · AcquisitionUnited StatesVIZIO AdsWalmart Connect2 years ago

VIZIO Ads Launches Glass-Level Frequency Control For TV Advertisers

New Universal Frequency Control Product Leverages Inscape Smart TV Data To Enable Near Real-Time Ad Inventory Management for Connected TV Campaigns VIZIO Ads, the award winning TV company’s direct-to-device advertising business, unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific […]

LaunchedGlobalVIZIO Ads6 years ago

VIZIO Ads Launches True Incremental Reach for TV Advertisers

New product leverages smart TV data from Inscape to enable incremental reach measurement for connected TV ad campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, launched True Incremental Reach to help TV advertisers measure incremental reach or net new audiences reached from advertising on its platform when compared to […]

LaunchedGlobalVIZIO Ads6 years ago

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads’ Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America’s leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and […]

UpdateGlobalVIZIO Ads7 years ago