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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
5 events for Weborama
Open WeboramaWeborama Integrates First-id into its Data Intelligence Platform
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising […]
Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting […]
Weborama reduces environmental impact of campaigns with IMPACT+
Weborama, a global leader in targeted advertising in the cookieless world through its semantic AI, has partnered with IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns. By incorporating IMPACT+’s tool into the core of Weborama’s Trading Desk, the Weborama teams will be able to measure and reduce the carbon footprint of each […]
IMPACT+Weborama
Weborama Makes Late Bid For The Sizmek Ad Server And DCO
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with […]
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