Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting […]
First-IDWeborama
“La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du ciblage contextuel sémantique de Weborama allié à l’identification déterministe First-ID. Elle permettra aux annonceurs de mener des campagnes de retargeting […]”Source
Weborama Integrates First-id into its Data Intelligence Platform
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability with alternative solutions, and reinforcing its position as a robust and innovative player in an advertising […]
WeboramaFirst-id
Weborama reduces environmental impact of campaigns with IMPACT+
Weborama, a global leader in targeted advertising in the cookieless world through its semantic AI, has partnered with IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns. By incorporating IMPACT+’s tool into the core of Weborama’s Trading Desk, the Weborama teams will be able to measure and reduce the carbon footprint of each […]
IMPACT+Weborama
Weborama Makes Late Bid For The Sizmek Ad Server And DCO
One week after Amazon reached a “definitive agreement” to buy the Sizmek ad server and DCO tech, the French ad tech company Weborama is trying Friday to re-open the process with a press release and what it claims is a larger offer. FTI Consulting, the financial advisory overseeing Sizmek’s bankruptcy review, emphasized its agreement with […]