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Follow the launches, price changes and new rules that change where you can buy ad spots. Each story is dated and filed under the companies involved.
24 events for Yieldmo
Open YieldmoWSC Sports and Yieldmo launch Partnerbrite for sports sponsorship
WSC Sports and Yieldmo launched Partnerbrite, aiming to help publishers monetize sports sponsorships that advertisers can buy into.
Yieldmo Expands YMax.ai, Bringing Greater Control, Transparency, and Predictive Intelligence to Open Web Advertising
Latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimization Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, announced the continued expansion of YMax.ai, its next-generation advertising platform built to give brands and agencies greater control, transparency, and predictive intelligence across the open […]
Yieldmo Expands Patent Portfolio to Advance Creative Intelligence Across Formats and Screens
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, announced the expansion of its intellectual property portfolio with newly granted patents covering innovations in responsive creative formats, scroll-based video animation, and adaptive ad behavior. With the introduction of these and new predictive creative patents announced in March 2025, […]
New Research from Yieldmo Shows 62% of Ad Industry Execs Already Comfortable Bringing AI Into Creative Process, But Require More Instruction
Yieldmo Debuts Framework to Successfully Leverage AI for Creative Generation and Performance Optimization Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, released new research in partnership with Ascendant Network, identifying how executives from leading agencies and brand advertisers apply AI for creative generation and campaign optimization. The […]
Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory
In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an […]
NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting
NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands with better access to in-app traffic by aligning in-app targeting capabilities. NumberEight has reimagined user identity management through AI technology and […]
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Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization
First To Market post-bid Solution drives impressive performance gains across channels Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world’s leading media investment company, have seen impressive results with Yieldmo’s newest offering, Dynamic Format Optimization (DFO), as part of GroupM’s Tier One Strategic Partnership with […]
Yieldmo Expands Patent Portfolio to More Than 20 After Securing Recent Patent on its Smart Curation Technology
With a further dozen pending, Yieldmo’s patents cover omnichannel creative format technology and machine-learning driven inventory curation and scoring, and highlights the unique value the company delivers to the ad industry NEW YORK — Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has announced its […]
Yieldmo Expands Patent Portfolio After Securing Recent Patent on its Smart Curation Technology
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today (January 10th, 2023) announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 […]
Yieldmo expands patent portfolio with Smart Curation technology
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, has today announced its latest patent, for its Smart Curation technology. The company now holds a total of 22 patents, with more than a dozen additional pending; eighteen are utility patents that protect Yieldmo’s ability to capture […]
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually […]
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Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer […]
Yieldmo and IRIS.TV forge smart data ad partnership
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. Omnichannel smart data partnership This partnership offering includes omnichannel contextual curation to buyers […]
Experian, Yieldmo team up to offer creative-enhanced data products
Experian + Yieldmo have teamed up to create a new service called Smart, which offers creative-enhanced data products, boosting outcomes for buyers. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions are […]
Experian & Yieldmo Team Up to Offer Creative-Enhanced Data Products Boosting Outcomes for Buyers
Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions […]
Experian and Yieldmo Team Up To Offer Creative-Enhanced Data Products, Boosting Outcomes for Buyers
Experian + Yieldmo is Smart. Combining industry leading data with machine learning, curation, and creative technology, Experian and Yieldmo’s joint initiative provides better experiences for consumers and better results for marketers and publishers. Experienced marketers know that real purchasing decisions are influenced and made with the combination of the right people, the right place, and […]
Yieldmo & Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value without Cookies
Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with […]
Yieldmo and Adform Enter Strategic Partnership to Help Brands and Agencies Unlock Value Without Cookies
The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep […]
Yieldmo Expands into UK Market with New Senior Appointment
Stephen Cutbill joins the advertising technology company in a newly created UK General Manager position LONDON — Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK General Manager. Stephen will spearhead developing and executing the […]
United KingdomYieldmo Announces Privacy-First Marketplace
Yieldmo’s Smart Exchange harnesses the power of Contextual Reimagined™ Yieldmo, a leading advertising technology company, today announced the debut of its privacy-first marketplace that analyzes the impression, not the audience, to deliver results for future-focused brands. The Privacy-First Marketplace is driven with machine-learning in real time, all with no cookies required. Marketing Technology News: YouCam […]
Yieldmo Strengthens C-Suite with the Appointment of AdTech Veteran Eric Picard as Chief Product Officer
NEW YORK — Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment […]
Yieldmo Partners with White Ops to Stop Sophisticated Bots and Provide Mobile Advertisers with the Highest Level of Ad Fraud Protection
White Ops’ Bot Mitigation Platform helps Yieldmo achieve record low invalid traffic rate NEW YORK — White Ops, the global leader in bot mitigation, has announced a partnership with Yieldmo, one of the world’s largest independent mobile ad marketplaces, to protect its programmatic demand partners from sophisticated bot attacks. Yieldmo’s Marketplace offers solutions across native, display, […]
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Yieldmo Study Uncovers Consumer Sentiment on the Current State of Mobile Advertising, Identifying the Need for Better-Designed Mobile Ad Formats
User-friendly ad formats were preferred by two-thirds of U.S. consumers, which drove higher unaided brand recall for advertisers and improved brand favorability for both advertiser and publisher NEW YORK – Yieldmo, the leading design-driven premium mobile advertising provider, announced the results of an in-depth research study—entitled Answering the Call for Better Mobile Advertising Experiences—aimed at […]
Yieldmo Partners With Moat to Build a Foundation for Advancing Mobile Ad Attention and Engagement Metrics
Partnership empowers publishers and advertisers with greater insight into viewability and user engagement metrics, such as swipes, scrolls and 360° tilts NEW YORK – Yieldmo, the design-driven premium mobile advertising provider, announced a partnership with Moat, the leading independent SaaS analytics and intelligence firm, to measure viewability, as defined by the latest Media Rating Council […]
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