Tobacco and vaping advertising rules by market

Where ads in this category may run, on what conditions, and where they may not — each market's rule, with its source.

CanadaProhibited

“No person shall promote a tobacco product or a tobacco product-related brand element, including by means of the packaging, except as authorized by the provisions of this Act or of the regulations.”

SourceChecked Sep 17, 2026
SpainProhibited

“Queda prohibido el patrocinio de los productos del tabaco, así como toda clase de publicidad, y promoción de los citados productos en todos los medios y soportes”

SourceChecked Sep 17, 2026
United KingdomProhibited

“A person who in the course of a business publishes a tobacco advertisement, or causes one to be published, in the United Kingdom is guilty of an offence.”

SourceChecked Sep 17, 2026
ItalyProhibited

“La propaganda pubblicitaria di qualsiasi prodotto da fumo, nazionale od estero, è vietata.”

SourceChecked Sep 17, 2026
JapanConditionalNot aimed at under-18s

“製造たばこに係る広告を行う者は、二十歳未満の者の喫煙防止及び製造たばこの消費と健康との関係に配慮するとともに、その広告が過度にわたることがないように努めなければならない。”

SourceChecked Sep 17, 2026
PolandProhibited

“Zabrania się reklamowania i promocji wyrobów tytoniowych, rekwizytów tytoniowych i produktów imitujących wyroby lub rekwizyty tytoniowe oraz symboli związanych z używaniem tytoniu w telewizji, radiu i kinach”

SourceChecked Sep 17, 2026

This is the market's law, not any publisher's policy. A publisher may still refuse a category the law allows.