What you buy

Above the fold

The part of a page you see without scrolling. Those placements are the most likely to be seen, so they usually cost more.

Where you'll see it on Ad Spot FinderAd spots

Related terms

Ad spotWhat a publisher sells and you pay for: one price for one or more placements. Silver, Gold and Platinum packages are ad spots, and so is a podcast sponsorship with one placement.
PlacementOne position where an ad runs, like a leaderboard, a newsletter position or a pre-roll. Publishers sell placements inside ad spots, and the price belongs to the ad spot.
Placement choiceWhether you choose the site and placement, agree it in a deal, or the platform decides where your ad runs. It's a fact about the ad spot.
Takeover / roadblockYou buy every ad position on a page, a section or the whole site for a set time, as one package.
Site skin / wallpaperAn ad that fills the background around the page content. It's usually part of a takeover.
Host-readA podcast or radio ad the host reads in their own words, instead of a pre-recorded ad.

All glossary terms