What you pay for

Lead time

The number of days between agreeing a buy and your ad going live. You'll find it in the last step of a publisher's How to buy.

Where you'll see it on Ad Spot FinderHow to buy, on every publisher page

Related terms

Fixed priceA set amount for the ad spot, such as a monthly rate or a price per newsletter issue. You know the cost before you book.
CPMCost per thousand impressions. Most display, video and audio ad spots are priced this way.
CPCCost per click. You pay only when someone clicks. Search ads and many self-serve display ads are priced this way.
CPACost per action or acquisition, such as a sale or a sign-up. You pay when it happens.
CPVCost per view. You pay each time someone views your video ad, as the platform counts a view.
CPICost per install, used for app ads. You pay for each install your ad brings in.

All glossary terms