Profile
TierSpecialist
SpecialtyIn-app · Retail media · Performance
OwnsOwn DSP
Best forApp installs
Third-party verificationDoubleVerify · Pre-bid fraud filtering
MeasurementBasic: dashboards and reports
AIAI bidding
StrengthsAI bidding · Self-serve account
Check before you signPrepaid only · Not MRC-accredited
Same publishers asMagnite · Equativ · Microsoft Monetize
Access
AccessApplication
Minimum spendNot published
Running campaigns
Campaign controlsPacing · Bid strategy · Learning period · Optimisation
Creative and traffickingRich media · Creative review · File specs
Audience dataFirst-party audiences
Deals and supplyPre-bid fraud filtering
Support and reportingAccount manager · Reporting delay · Reporting API · Prepaid only · Pay after the campaign
What you buy
FormatsIn-app
Deal typesOpen auction
Reach
publishers1,542
Direct share43%
Confirmed by the exchange59 / 660
Publisher countries
Japan400
Indonesia75
South Korea60
India48
Thailand48
Türkiye44+48 more
Japan400 Indonesia75 South Korea60 India48 Thailand48 Türkiye44+48 moreNorth America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania
Quality
Ad-heavy sites reached2.5%
Median publisher rank#94,221
Ad spot score44 / 100 · #604 of 1,179
Best for
App installsAny industryHigh
Lead generationFinanceMedium
Online salesGamingMedium
Online salesRetail & e-commerceMedium
How to place an ad
How to open an account here, what it takes and the minimum spend.
As a DSP: exchanges Liftoff buys from
1 exchange
Exchanges selling the same publishers as Liftoff
8 exchanges
Publishers Liftoff can sell
Which publishers this platform can sell, largest first.
