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Liftoff

DSP

Mobile user acquisition priced on installs and in-app events.

Profile

TierSpecialist
SpecialtyIn-app · Retail media · Performance
OwnsIts own DSP
Best forApp installs
Third-party verificationDoubleVerify · Pre-bid fraud filtering
MeasurementBasic: dashboards and reports
AIAI bidding
StrengthsAI bidding · Self-serve account
Check before you signPrepaid only · Not MRC-accredited
Same publishers asMagnite · Equativ · Microsoft Monetize

Access

How you get inApplication
Minimum spendNot published

Running campaigns

Campaign controlsPacing · Bid strategy · Learning period · Optimisation
Creative and traffickingRich media · Review before it runs · File specs
Audience dataFirst-party audiences
Deals and supplyPre-bid fraud filtering
Support and reportingAccount manager · Reporting delay · Reporting API · Prepaid only · Pay after the campaign

What you buy

FormatsIn-app
Deal typesOpen auction

Reach

publishers641
Direct share42%
Confirmed by the exchange32 / 268

North America · Latin America · Europe · Middle East & North Africa · Sub-Saharan Africa · South Asia · East Asia · Southeast Asia · Central Asia & Caucasus · Oceania

Quality

Ad-heavy sites reached2.5%
Median publisher rank#71,318
Supply score42 / 100 · #597 of 1,175

Best for

App installsAny industryHigh
Lead generationFinanceMedium
Online salesGamingMedium
Online salesRetail & e-commerceMedium

How to buy

How to open an account here, what it takes and the minimum spend.