49% of CTV Ads Are Still Traditional TV Spots - And That's a Huge Missed Opportunity According to TripleLift
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
“Streaming has officially surpassed traditional television viewing in the United States.”Source
TripleLift Sees Record Breaking Results for Prime Day 2026 as Offsite Commerce Media Reaches Inflection Point
TripleLift Launches TL Direct, Self-Serve Platform for Sell-Side Orchestration Across Web, Mobile, and CTV
TripleLift Partners with Leading Measurement Providers to Elevate Advertiser Success
TripleLift Launches TL Spark, Introducing an Intelligence Layer for Outcome-Driven Advertising