AdLarge Media And Nielsen Sign Renewal Agreement For Network Audio Measurement Of The ALM ROI Network
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Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio. With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery. AdLarge’s […]
AdLarge MediaNielsen
“Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio. With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery. AdLarge’s […]”Source
AdLarge Media, WAVSTAR Announce Partnership
The two companies have teamed up for an ad sales partnership which will make the cloud-based CRM/workflow management system available to stations for barter for the first time.
AdLarge MediaWAVSTAR
Flipp brings store visit measurement to Brazil
Advertisers in Brazil can use Flipp's NativeX, a mobile scrolling ad format, and measure visits to physical stores.
Brazilian advertisersFlippphysical stores
Rockerbox adds ChatGPT touchpoint; DV cites Weight Watchers CPA 15.3% below benchmark
Rockerbox users can now treat ChatGPT as a touchpoint, and DoubleVerify reports a Weight Watchers CPA 15.3% below benchmark; a suitability pilot with OpenAI is in development.
DoubleVerifyOpenAIChatGPT Ads
Bauer Media audio ad inventory now available on Amazon Ads
Advertisers can buy Bauer Media's audio inventory, covering Absolute Radio, KISS, Magic and Hits Radio, through Amazon Ads.
AdvertisersAmazon AdsBauer Media
ChatGPT Ads gains IAS brand safety measurement in closed pilot
IAS brand safety measurement is available for ChatGPT Ads in a closed pilot.
IASOpenAIChatGPT Ads