Ads.txt Curbed Unauthorized Inventory Sales. Could The Same Principles Defeat Bad Ads?
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and founder at Ad Lightning. An open ecosystem offers enormous benefits and has sped the pace of innovation in the digital ecosystem. This openness made digital advertising […]
““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Moore, CEO and founder at Ad Lightning. An open ecosystem offers enormous benefits and has sped the pace of innovation in the digital ecosystem. This openness made digital advertising […]”Source
Primis Automates Ads.txt Maintenance with Launch of Wizard
New Addition to Existing Sellers.guide Tool Makes It Easier To Clean Up Ads.txt Files Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide Wizard, a new tool that helps publishers easily edit their ads.txt files with just a few clicks. Sellers.guide Wizard is the latest addition to […]
Tappx Leads Ad Tech Industry for App-Ads.txt adoption
Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud. The ranking […]
Tappx Leads AdTech Industry for App-Ads.txt Adoption
– 42matters ranks Tappx as 2nd most listed direct ad partner in Google Play – Barcelona, Spain – Tappx, a leading AdTech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory […]
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
The ads.txt standard will be the default setting for campaigns in Display & Video 360 as of August.
ads.txt publishersDisplay & Video 360
Tappx launches App-ads-txt.com to Drive Adoption for App-ads.txt
Tappx, a leading AdTech company specializing in advertising solutions for advanced digital platforms, launched App-ads-txt.com, a free hosting tool to increase adoption of the new IAB standard app-ads.txt, thereby supporting the IAB mission to create a community of authorized digital advertising inventory to help fight digital advertising fraud. Tappx created the free web hosting service […]
AdPushup Launches Free Ads.Txt Management Tool for Publishers
NEW YORK — AdPushup, a leader in the ad revenue optimization space, has launched a free tool called Manage Ads.txt to help publishers visually manage their ads.txt files. The tool is designed to help publishers reduce ads.txt errors, save time, and protect their ad revenue. Ads.txt is a file standard created by the Interactive Bureau […]