AppNexus And Index Exchange Launch Server-Side Header Bidding With Mutual Support
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Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]
AppNexusIndex Exchange
“Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]”Source
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