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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
SAN JUAN, PR — Does a heritage in search translate into success in the new “retail media network” space? Mallory Armstrong thinks so, and she thinks new-look TV tech can make it happen. In this video interview with Beet.TV, Armstrong, Head of TV Data Strategy, Business Development, Yahoo, outlines how she is seeing the opportunity […]
CEO Armstrong Teases Oath Product Road Map; Amazon Brings Attribution To TV Streaming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim Armstrong says Oath over the next year will take the scaffolding off its Verizon-backed data-driven marketing platform, with a goal of carving out a space distinct from the duopoly. “We may compete […]
AOL’s Tim Armstrong explains the Yahoo acquisition and what’s next
Following a months-long bidding process, Verizon announced this morning that it’s acquiring Yahoo’s core business for $4.83 billion. The goal, it seems, is to merge Yahoo with AOL (which Verizon acquired last year) to form a single organization that can compete with digital media giants like Google and Facebook. (AOL, by the way, owns TechCrunch.) […]
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United StatesTim Armstrong Talks Cross-Device; Pinterest Buys Kosei
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]