As AI automates media work, Omnicom Media is rethinking the agency business model
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.
“AI won’t eliminate agencies, but it is forcing them to reinvent themselves. Omnicom Media Group is betting the future lies in strategy, data and capability, not scale alone.”Source
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