Atlas Obscura thinks local with creative print campaigns to keep ad revenue flowing amid travel spike
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Atlas Obscura is projecting its total 2022 revenue will be three times higher than in 2021, thanks in part to travel advertisers’ increasing spend.
“Atlas Obscura is projecting its total 2022 revenue will be three times higher than in 2021, thanks in part to travel advertisers’ increasing spend.”Source
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Atlas Obscura turns to sponsored content for first podcast
Podcast audience metrics remain hard to gauge, with only download figures available. For advertisers, this means a return of investment isn’t always easy to quantify. Traditionally, podcast advertising is read by the host, but in Atlas Obscura’s first attempt at the medium, it has partnered with car-sharing service Zipcar. “With traditional podcast advertising, you still have to step outside the show for a moment to hear it,” said Atlas Obscura’s CEO David Plotz, who believes sponsored content is the way around it.