Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas

BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema network, incorporating Novo cinemas […]

AdMobilize→Backlite Media