Backlite Media Partners With Admobilize to Offer Clients Measurable Insight Into Cinema Advertising at Novo and Roxy Cinemas
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema network, incorporating Novo cinemas […]
AdMobilizeBacklite Media
“BackLite Media, the MENA region’s premier out-of-home (OOH) advertising company and AdMobilize, the world’s number one audience intelligence company powering digital-out-of-home (DOOH) networks with real time, fully-anonymous AI, have announced a partnership to provide cinema advertisers with audience analytics for OOH inventory. Backlite Media and AdMobilize are working within BackLite’s cinema n”Source
Filed under
More like this
Flipp brings store visit measurement to Brazil
Advertisers in Brazil can use Flipp's NativeX, a mobile scrolling ad format, and measure visits to physical stores.
Brazilian advertisersFlippphysical stores
Rockerbox adds ChatGPT touchpoint; DV cites Weight Watchers CPA 15.3% below benchmark
Rockerbox users can now treat ChatGPT as a touchpoint, and DoubleVerify reports a Weight Watchers CPA 15.3% below benchmark; a suitability pilot with OpenAI is in development.
DoubleVerifyOpenAIChatGPT Ads
Elevision adds two roadside DOOH screens at Dubai Design District
Elevision has put two digital roadside screens at the north and south entrances of Dubai Design District, extending its ad network.
AdvertisersElevisionDubai Design District screens
ChatGPT Ads gains IAS brand safety measurement in closed pilot
IAS brand safety measurement is available for ChatGPT Ads in a closed pilot.
IASOpenAIChatGPT Ads
Zefr and Reddit Partner to Give Advertisers Deeper Insights and More Precise Suitability Controls
ZefrReddit