Bauer Media partners with Experian for advertiser targeting
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Advertisers can use Experian data to target Bauer Media audiences.
ExperianBauer Mediaadvertisers
“Bauer Media, a leading UK publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. Bauer Media and Experian The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into Bauer Media’s digital audio and publishing platforms, audioXi and”Source
Bauer Media audio ad inventory now available on Amazon Ads
Advertisers can buy Bauer Media's audio inventory, covering Absolute Radio, KISS, Magic and Hits Radio, through Amazon Ads.
AdvertisersAmazon AdsBauer Media
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Bauer Media integrates Experian data to sharpen advertiser targeting
Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.
AdvertisersBauer MediaExperian
Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership
Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into […]