Festive Spotlight: Best of Chinese New Year 2025 Advertising - Little Black Book

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Nike Dares to Dream Big in Rousing Chinese New Year Campaign

This collaboration with Wieden+Kennedy Shanghai encourages kids to reach for the stars.

Rémy Martin Wants You to Taste Excellence in Glitzy Chinese New Year Campaign

Holding a bottle of Rémy Martin XO, Chinese actor Yifeng Li says, “Good things in life take time. But most of us don’t like to wait.”

IPG’s Identity Breaks Stereotypes With SunRice Chinese New Year Campaign