Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for TV Advertisements
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with FullThrottle, a leading end-to-end, first-party data platform. According to the agreement, FullThrottle’s customers will be able […]
FullThrottleBlockgraphTV advertisers
“Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting and planning Blockgraph, the technology company making the future of privacy-focused, data-driven TV advertising possible, today announced that it has entered into an agreement with FullThrottle, a leading end-to-end, first-party data platform. According to the agreemen”Source
Filed under
More like this
fullthrottle.ai® Launches Enhanced SmartMail Capabilities to Unify Identity-Based Campaigns with Automated Self-Service Direct Mail Activation
FullThrottle Announces Launch of Audience Flume to Offer Turnkey Access to Novel First-Party Data
New open-source API-based solution facilitates industry-wide interoperability of first-party data FullThrottle Technologies, LLC, an end-to-end privacy-compliant first-party data platform that helps marketers identify and target audiences and measure results, today announced the launch of Audience Flume, an open, API-based first-party data solution. An innovative ad tech solution for the future of the open web, Audience […]
LG Ad Solutions and Best Buy Ads connect LG TV inventory to retail media
Best Buy Ads can now be used with LG Ad Solutions' TV inventory, joining retail media with CTV.
Best Buy AdsLG Ad SolutionsLG TV inventory
Walmart plans TV ad push after buying Vizio and Vibe.co
Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.
AdvertisersWalmartVizioCTV
Google AI pilot pays some sites under 0.1% of ad revenue
A Google AI contribution pilot pays some sites under 0.1% of ad revenue.
Googlepublishers
Publicis and Netflix Ads bring creators into campaigns in Brazil
BR Media will be responsible for integrating influencers into campaign creation on Netflix's ad platform in Brazil.
PublicisNetflix Adscreators