Catalina Connects with Verizon Media to Advance Measurement in a Cookieless World
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Catalina’s vast CPG shopper intelligence now interoperable with Verizon Media ConnectID Catalina, a leader in shopper intelligence and omni-channel media solutions, today announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. Marketing Technology News: Allison+Partners Named PR and Marketing Agency of Record for Nordic Consulting […]
CatalinaVerizon Media
“Catalina’s vast CPG shopper intelligence now interoperable with Verizon Media ConnectID Catalina, a leader in shopper intelligence and omni-channel media solutions, today announced its interoperability with Verizon Media ConnectID to enable robust measurement capabilities for CPG advertisers in a cookieless world. Marketing Technology News: Allison+Partners Named PR and Marketing Agency of Record”Source
Publishers and platforms
Catalina and Happydemics team up to measure DOOH impact
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
CatalinaHappydemics
Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]
Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]