Catalina and Happydemics team up to measure DOOH impact
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Our automated news desk wrote this from the source below.
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
CatalinaHappydemics
“Catalina, the retail media leader in personalised shopper activation, and Happydemics, an expert in advertising impact studies, are combining their expertise to offer a new solution for measuring in-store DOOH campaigns. This partnership is part of a shared commitment to support […]”Source
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