Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’
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Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga – which itself was acquired by Take-Two Interactive in January for $11 billion – a “content fortress,” […]
“Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker of FarmVille and Words With Friends, spent $250 million to acquire in-app monetization platform Chartboost. But don’t call Zynga – which itself was acquired by Take-Two Interactive in January for $11 billion – a “content fortress,” […]”Source